🆕 A Fresh Look for a Trusted Name in Van Sales
After years of serving the hardworking tradespeople and businesses of St Helens and beyond, Merseyside Van Sales is proud to unveil our brand-new logo – a bold and modern evolution that reflects who we are today and where we’re heading tomorrow.
You might’ve spotted it already — that sleek new van icon paired with striking bold text. It’s more than just a cosmetic upgrade. It’s a visual statement of our growth, vision, and renewed commitment to serving our customers with trust, integrity, and unbeatable value.
🎯 Why We Changed Our Logo
🚚 From Local Roots to a Regional Powerhouse
Our previous logo, with its friendly lowercase type and simple styling, helped shape our reputation as a down-to-earth, approachable team. But as we’ve grown — both in scale and ambition — we needed a brand identity that keeps up.
We’ve evolved from a local dealer into one of the most trusted names for used vans across Merseyside and the North West, and our new logo marks that transformation.
💡 What the New Logo Says About Us
💬 Strength, Clarity & Modern Confidence
Our new logo features:
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A bold, high-contrast colour scheme (yellow and white on black) to convey trust, clarity, and professionalism.
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A compact, recognisable van icon, representing speed, mobility, and reliability.
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A structured lockup format that’s flexible for digital, signage, and print use — reflecting our strong online presence and streamlined buying experience.
It’s cleaner, sharper, and built for today’s fast-moving digital world — just like our customer experience.
📣 Reflecting Our Brand Mission
The redesign is part of a wider rebrand that aligns with our vision:
“Drive Trust, Deliver Value.”
That means clearer communication, enhanced online visibility, and a renewed focus on customer-first service — all while staying true to our roots as a family-feel dealership that understands the needs of tradesmen, couriers, and small businesses.
🔗 Explore More
Our journey doesn’t stop with a logo. We’re constantly improving everything from our stock listings to our blog and buying process. Keep an eye on our News & Blog section for van buying tips, local business stories, and the latest offers.